|February 09 2010 - Natural Selection Product Launch
Date: January 20, 2010
To: Florim USA Distributors
From: Stefano Rabaioli
V.P. Sales and Marketing
Re: Natural Selection Product Launch
Florim USA is pleased to announce our newest Digital Technology product Natural Selection.
This product is a Color Body Porcelain available in 3 colors: Origin (Light), Species (Almond), and Evolution (Noce).
Sizes include: 18x18, 12x24, 12x12, 6x6, and a 2x2 Mosaic in 12x12 format as well as 3x12 Bullnose. Rectangular sizes are becoming very popular so Florim has added 3x6 bricks to the mix.
With the COF (wet) of .60, Natural Selection is perfect for Residential as well as Commercial applications with the addition of 6x12 Cove Base and Corners that are included in the line.
We offer a full range of marketing materials including: Brochures, Labels, Contractor Boards, Architect Binders, Grouted Panels, and Sample Boards.
Please feel free to contact your Sales Representative or Customer Service at
1-877-356-7461 with any questions.
Thank you for your business and continued support of Florim USA.